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Advancing positive and lasting social change in a world that grows more complex each day is hard. Understanding how we break through to our most critical audiences — and developing messages that respectfully and authentically connect with their lived experiences — has become essential to inspiring people to come together to create this change.

Philanthropy can serve as a trusted resource for actionable communications that lead with empathy and support grantees to prevent the spread of disease, preserve well-being, maintain social cohesion, and respond to economic hardship. Social Cohesion Pandemics are personal and interpersonal: we make each other sick. We must address the financial, social, and psychological conditioning that prompts us work when sick. Effective pandemic response requires isolation: create virtual connection to form the kind of social cohesion that drives effective response to other types of crisis or disaster...