Jorge Fontanez is the Chief Executive Officer at B Lab U.S. & Canada, a Global Partner of the nonprofit B Lab, commonly known for certifying for-profit companies trademarked as B Corps, who as a community are mobilizing to change the economic system to benefit all people, and the planet. He also founded Marca Studio in 2015, a brand and marketing strategy consultancy, serving for-profit social enterprises and nonprofits. He is a First Mover Fellow of The Business & Society Program at The Aspen Institute. Jorge brings the mindset of an intrapreneur to his work, having dedicated his private sector career focused on stakeholder engagement at the intersection of marketing, technology and sustainability. His perspective on business as a driver for social change was formed by his experiences in leadership roles at Alcoa, Colgate-Palmolive, and JPMorgan Chase & Co. Jorge received his MBA from Stern and a BSE from The Wharton School at the University of Pennsylvania.