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Toward New Gravity: Charting a Course for the Narrative Initiative

The field of narrative change is both emerging and eternal. From mythology to marketing, the human impulse – no, necessity – to make sense of the world, to justify values and bolster beliefs, is innate and immutable. We build, inherit and rely on schematic shortcuts for our own cognitive comprehension and physical survival. We learn codes and internalize signals meant to protect us: which colors and sounds represent safety or danger, whose authority we trust or reject, whose lives and dreams matter. Humans, as pattern-seeking social creatures, assemble collections of mutually-reinforcing...
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Resources for From Me to We

How do we move a cross-racial set of voters toward believing in and fighting for racial and economic justice? How can narrative change bring us closer to advancing shared opportunity and prosperity for all Californians? Nationally-recognized researcher and communications strategist Anat Shenker-Osorio has reframed the debate, leading to progressive victories on a wide range of issues from clean energy to criminal justice reform. Join us for this special session to hear findings from the empirically tested Race Class Narrative and how it’s been applied to win social justice victories across...

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