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RESILIENT-SF is a strategy that seeks to tap into our city’s trademark tenacity by laying out our most pressing challenges and demanding that City government partner with the community to make bold and lasting progress on these challenges. When we think about San Francisco, we think of a city of unwavering strength, a city that is prepared to not only respond but to recover, and a San Francisco of strong and unified neighborhoods, ready to continue reimagining, and striving for the strong and resilient San Francisco of tomorrow.

The field of narrative change is both emerging and eternal. From mythology to marketing, the human impulse – no, necessity – to make sense of the world, to justify values and bolster beliefs, is innate and immutable. We build, inherit and rely on schematic shortcuts for our own cognitive comprehension and physical survival. We learn codes and internalize signals meant to protect us: which colors and sounds represent safety or danger, whose authority we trust or reject, whose lives and dreams matter. Humans, as pattern-seeking social creatures, assemble collections of mutually-reinforcing...