Vision, Values and Voice: A Social Justice Communications Toolkit

Publication date: 
December, 2013
Source(s): 
http://www.comnetwork.org/2013/12/new-superhero-helps-fight-mindset-and-dominant-narrative/

The Opportunity Agenda, launched in 2006 with the mission of building the national will to expand opportunity in America, created the Vision, Values and Voice toolkit to help social justice communications campaigns tap into the comic book superhero zeitgeist to advance its messaging.

"History has shown that, to be effective in moving hearts, minds, and policy over the long term, we need more integrated and strategic messaging that mobilizes our base, while also workign to expand our constituencies by bringing those in the middle toward our cause. We can do this with a strong, values-based narrative like Opportunity for All, that can change the larger national conversation, shift the culture, and result in lasting change."

This toolkit focuses on identifying universal themes and values that tie together a range of issues.