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Storytelling and Social Change: A Strategy Guide

Publication date: 
January, 2016

The new edition of “Storytelling and Social Change” is now available. This guide is for nonprofits, activists and anyone else who wants to create progressive change on the causes you care about so much.

NCG members the Evelyn and Walter Haas, Jr. Fund and the William and Flora Hewlett Foundation supported the creation of this guide.

What you'll find

You’ll find great ideas collected nowhere else, like how you can use fiction, humor and history—and how to break the mold on your social-change stories. There's also fresh wisdom on familiar topics such as how to reach new audiences and evaluate your impact.

The guide is bookended by an introduction and an afterword. In between, you’ll find thirty-two short chapters divided into four color-coded sections. The strategy section is about how to use storytelling to best effect in service of your cause. The storytelling section offers ideas on how to tell a good story. The methods section covers some techniques in storytelling. And the structure section looks at practical questions of how to incorporate storytelling into your everyday work.

Three versions of the guide: An online version so you can share the whole guide or individual chapters via email or social media. A PDF version so you can see everything at once. And the print version will be available soon.