Publication date:
09/2015
Based on Corporate Citizenship’s (CC) latest global research, which draws on the insights of companies such as Amway, Unilever, Kellogg’s and Microsoft, find out to what extent companies are moving to a flagship approach, where one is focusing activities and resources in a targeted manner, and how to do it successfully. In their research, 70% of companies surveyed expect to move in this direction in the next 2 years, up from just 12% doing so today. Corporate Citizenship has identified five characteristics of such an approach that if achieved, can ensure not only the programs survival, but...