In the new report, “The Giving Journey: Guiding New Donors to Actualized Philanthropy,” Open Impact examined these questions critical to understanding and amplifying individual giving. The report is based on conversations with 50 ultra-wealthy individuals—with $10 million to $1 billion in net assets—in the Bay Area. Unlike previous generations of philanthropists, these new donors tend to be younger, have more wealth to give away, and are choosing to do so within their lifetimes. They also carry the mindsets and tools from tech and business backgrounds into their philanthropy.
Open Impact learned that what motivates these donors often has more to do with their own development, their inner life, and what they care about, rather than external needs in the marketplace. Giving is highly personal, highly relational, and very influenced by their peer networks. In the report, you will see key findings, framed around the “giving journey,” and the evolution of these donors from reactive grant-making to more intentional, actualized, and strategic philanthropy. Also called out are many ways that the social sector can begin to unleash more philanthropy by serving emerging donors’ unmet needs, and by addressing both their motives for giving and the barriers that get in their way.