Socialize With Us

Creating Shared Value: It's the Future

Publication date: 
March, 2012

Shared value is a management strategy focused on companies creating measurable business value by identifying and addressing social problems that intersect with their business. The shared value framework creates new opportunities for companies, civil society organizations, and governments to leverage the power of market-based competition in addressing social problems.

The concept was defined in the Harvard Business Review article “Creating Shared Value” (January/February 2011), by Professor Michael E. Porter and Mark R. Kramer. 

FSG illuminates the potential of shared value in this short motion graphic. See how GE, InterContinental Hotels Group, and Nestlé are using this approach successfully.