While giving days have raised millions of dollars for local causes across the country, a new Knight Foundation report examines their impact on the community foundations that organize them. Giving days, the report found, help community foundations raise their profile, gain digital skills and become information hubs for their communities. Read about it, and register for a virtual roundtable on the findings, at givingdayplaybook.org/beyond
Community foundations across the country have played a central role in catalyzing giving days. While much of the focus for these online fundraising campaigns has been on the money raised for nonprofit participants, there has been little examination—until now—of the ways in which Giving Days actually benefit the community foundations that organize them.
The long-term value of giving days for community foundations showcases the potential for these campaigns to strengthen community foundations by driving community philanthropy, increasing their visibility and credibility, strengthening their online donor engagement capabilities, and positioning community foundations as hubs of information in their communities.