This program is being offered in San Francisco in the morning and Mountain View in the afternoon
What makes for a high impact corporate philanthropic program?
Based on Corporate Citizenship’s (CC) latest global research, which draws on the insights of companies such as Amway, Unilever, Kellogg’s and Microsoft, find out to what extent companies are moving to a flagship approach, where one is focusing activities and resources in a targeted manner, and how to do it successfully. In their research, 70% of companies surveyed expect to move in this direction in the next 2 years, up from just 12% doing so today. Corporate Citizenship has identified five characteristics of such an approach that if achieved, can ensure not only the programs survival, but also that it delivers impact to society and the business itself. These five aspects are Purpose, Space, Resources, Impact and Story. As companies are becoming more strategic about their social investment activities, real differentiation in the eyes of key stakeholder groups will only come from achieving scale and impact.
- As we examine the critical elements of a successful "flagship" strategy;
- Learn from the experience of companies like Unilever and Microsoft about community programs that have impact;
- And learn how this approach can differentiate your company's philanthropy and social investment.
Megan DeYoung, Director, Corporate Citizenship US
Megan manages Corporate Citizenship's US practice. She works with clients across many sectors on creating and implementing corporate responsibility strategies. She has expert knowledge in the pharmaceutical and food and beverage sectors. She has 15 years of corporate responsibility experience with both the private and nonprofit sectors. Prior to joining CC, Megan worked for PricewaterhouseCoopers where she assisted clients on sustainability, risk management, and ethics projects. Megan also worked for Population Services International (PSI), focusing on health issues in Africa. Megan has a Master of Business Administration and Master of Science in Natural Resources and Environment from the University of Michigan as well as a Bachelor of Art, with High Honors, in Sociology from Emory University.
There is no cost to attend, but registration is required. We encourage you to share information about this program with other CSR and corporate philanthropy professionals that you think might benefit.
This program is open to NCG members and nonmember CSR/Corporate Philanthropy Professionals
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