What sets apart the companies that are widely regarded as the leaders in corporate citizenship? Is it signature programs that align with corporate strategy? Is it a strong culture and high employee engagement? Is it cohesive strategy that aligns with corporate values or goals? Or is it leadership and genuine commitment?
The answer shouldn’t surprise you. It’s all of the above and more!
Thomas Knowlton, Partner and Director of the Corporate Practice for TCC Group, will share a new framework for thinking about how to assess, develop and execute a successful corporate citizenship approach. He’ll examine what makes a successful corporate citizenship effort as well as common barriers. And explore beyond what we commonly expect of such efforts—standalone programs—to deeper elements that support thriving corporate citizenship: leadership, culture, integration, and a comprehensive citizenship strategy that encompasses more than just programs.
The session will investigate how the “fundamental” elements of integration and strategy form a strong foundation upon which a company’s citizenship can grow and develop. And how the “accelerator” elements of leadership and culture can amplify a citizenship strategy providing genuine credibility in addition to longer-term sustainability.
- As we take a look at the critical elements and practices used by leading corporate citizens, such as IBM and Starbucks
- Discover how in this complex world, companies like these have been able to achieve their social impact goals and cut through the noise
- Learn what sets true citizenship leaders apart
- And most importantly, learn how these ideas and concepts can be applied to your work!
Thomas W. Knowlton is a Partner and Director of Corporate Services at the TCC Group and has extensive experience in the field of Corporate Citizenship. Since joining TCC Group in 2001, Tom has worked with a number of corporate clients, primarily leading strategic planning projects and developing high impact programs and approaches that fully mobilize a company’s unique resources to provide significant social and business impact. Recent clients include Blue Shield of California, Starwood, Viiv Healthcare, Ascena Retail Group, Wells Fargo, Medtronic, Independence Blue Cross, Monsanto, and Tufts Health Plan Foundation. Relevant nonprofit projects include strategy assistance for Aspen Institute’s Business and Society Program, Keep America Beautiful and United Way Worldwide’s efforts to refine their partnership approach with corporations. Tom writes and speaks extensively on the subject of corporate citizenship and community involvement. Most recently, he has given presentations and webinars and written a briefing paper on a framework for successful corporate citizenship, and has written a blog series for CSRWire on the topic.
Prior to joining the firm, he spent six years at The Council on Economic Priorities, most recently as the Executive Director. The Council’s work focused on tracking, evaluating, and reporting on the corporate social responsibility records of Fortune 500 companies. Tom received his Master’s Degree in Public Administration from Harvard University’s Kennedy School of Government and Bachelor of Arts Degree from Trinity College.
CSR, corporate philanthropy and corporate citizenship professionals and funders who are interested in the approaches and strategies of corporate citizenship.
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