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From Me to We: Applying the Race Class Narrative to Persuade the Middle and Mobilize the Base

Tuesday, September 24, 2019 -
10:00am to 12:00pm PDT
The California Endowment
2000 Franklin Street | Oakland, CA
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How do we move a cross-racial set of voters toward believing in and fighting for racial and economic justice? How can narrative change bring us closer to advancing shared opportunity and prosperity for all Californians?  

Nationally-recognized researcher and communications strategist Anat Shenker-Osorio has reframed the debate, leading to progressive victories on a wide range of issues from clean energy to criminal justice reform.  Join us for this special session to hear findings from the empirically tested Race Class Narrative and how it’s been applied to win social justice victories across the country. 

After delving into this groundbreaking research, Anat and partners from the Million Voters Project will present a visionary new narrative framework for California. Hear how organizations and communities across the state are experimenting with and applying this new narrative to build a California for all from the ground up, and learn how philanthropy can play a leading role in moving beyond “us vs. them” by leaning into the transformative potential of a multi-racial and powerful “we.”  


Dr. Jennifer Martinez, Chief Strategy Officer, PICO California

Jennifer Martinez is the Chief Strategy Officer for PICO California, the largest faith-based community organizing network in California. PICO CA supports the development and action of grassroots leadership to advocate for racial and economic justice. Jennifer has been an organizer since 2001 where her work has focused on housing justice, immigrant rights, restorative justice and quality education. Today, Jennifer and her team work with dozens of organizations and hundreds of organizers across California to develop long-term strategies that tackle the systemic drivers of racial and economic inequality, including the criminalization of people of color and wealth accumulation into the hands of the few. PICO CA is one of the primary organizations leading the Schools & Communities First ballot initiative, an effort to return $11 Billion a year to local schools and neighborhoods in California. 

Anat Shenker-Osorio, Founder, ASO Communications

Founder and Principal of ASO Communications, Anat Shenker-Osorio examines why certain messages falter where others deliver. She's led the research on the Race-Class Narrative Project, in addition to dozens of previous studies on issues including immigrant rights, criminal justice reform, collective action and reproductive rights. Anat's original approach through priming experiments, task-based testing and online dial surveys has led to progressive electoral and policy victories across the globe.

Anat has delivered her findings at the Congressional Progressive Caucus, Centre for Australian Progress, Irish Migrant Centre, Open Society Foundations, Ford Foundation and LUSH International, among others. 

Her writing and research is profiled in The Washington Post, Atlantic, Boston Globe, Salon, The Guardian and Grist among others. 

Target Audience

This event is open to funders only. 



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