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How Do We Know: Defining Social Impact in Storytelling

Tuesday, March 8, 2016 -
3:00pm to 5:00pm PST
Google San Francisco
345 Spear Street, San Francisco, CA
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Digital storytelling, feature-length documentaries, "viral videos" and even your favorite, binge-able streamed series - creative media is a must for 21st century funders and the causes they support. But how do grantmakers make smart decisions about which storytelling mechanisms to invest in, and how do grantmakers measure the impact of those investments? Furthermore, what's the impact of evaluation on the creative community itself?

Join a group of creative leaders in a lively, intimate and interactive session about the exciting, sometimes explosive question:  How do we know if and how storytelling contributes to the change we want to see? Screening examples from work supported by three Northern California grantmakers, this informal session is designed to support peer-to-peer exchanges around what Active Voice Lab calls “story literacy.” Although likely to raise more (critical) questions than it answers, we expect to surface common challenges that deserve professional scrutiny. 

Join Us To:

  • Explore how Northern California funders have made strategic investments in storytelling
  • Review a new framework that is helping to clarify what "impact" looks like when it comes to storytelling
  • Scan the range of ways different kinds of impact may be assessed, as well as some consequences to consider


  • Julie Benello, Chicken & Egg Pictures
  • Jen Rainin, Kenneth Rainin Foundation
  • Tere Romo, The San Francisco Foundation
  • Ellen Schneider, Active Voice Lab, (Facilitator)

Target Audience

Funders interested, considering, or already experienced with supporting media as part of their issue portfolios.

This program is open to all NCG members and other non-member funders. 

This program is co-sponsored Active Voice Lab and NCG.

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