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Housing and Homelessness Narrative Change: From Research to Action

Tuesday, October 13, 2020 -
12:00pm to 1:30pm PDT
Zoom Webinar
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Across the country, communities are working to end homelessness and address housing challenges by shifting policy to transform systems. In order to do that and achieve housing justice, strong political and public will must be built. However, gaining support requires compelling and values-based messaging to make the case. At Funders Together to End Homelessness, they have heard over and over that they need to “shift the narrative.” But what does that really mean, and what messages work?

In this webinar, we’ll hear from Dr. Tiffany Manuel who, with the support of the Chan Zuckerberg Initiative, brought together researchers from across the country working on narrative change related to housing and homelessness to capture the landscape of this narrative and messaging space. She’ll lead a conversation with funders in this work who have been engaging in narrative and messaging projects of their own. 

Join us:

October 13th for a look at the landscape of current research and examples of projects that funders support across the country. We’ll highlight findings from the research, opportunities for philanthropy to take strong narratives and messaging and turn it into action, and how to address capacity needs to implement effective messaging for housing justice.


  • Dr. Tiffany Manuel, TheCaseMade 
  • Sarah Armour-Jones, Melville Charitable Trust
  • Ruby Bolaria-Shifrin, Chan Zuckerberg Initiative
  • Jeanne Fekade-Sellassie, Funders for Housing and Opportunity 
  • Amy Kenyon, Ford Foundation
  • Susan Thomas, Melville Charitable Trust 

Target Audience

Participation in Funders Together to End Homelessness programming is limited to private funders, including foundations, United Ways, corporate giving programs, individual philanthropists, and philanthropy serving organizations (PSOs). If you have questions about your eligibility to register, please contact Stephanie Chan, Director of Membership and Programs at Funders Together to End Homelessness.  


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