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From Gender Norms to Gender Justice: Knowledge and Practice

Wednesday, September 25, 2019 -
2:00pm to 4:00pm PDT
Silicon Valley Community Foundation
2440 West El Camino Real, Suite 300 | Mountain View, CA
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What are gender norms and what does the philanthropy sector need to know to make an impact in grantmaking? Join Northern California Grantmakers, Silicon Valley Community Foundation, and Applied Materials for an interactive presentation by Riki Wilchins that will ground the audience in understanding gender norms and its connection to race and class. Following the presentation, Riki will be joined by Juan Gomez (MILPA), Emma Mayerson (Alliance for Girls), and Bia Viera (Women’s Foundation of California) to discuss examples of how philanthropy and nonprofits are breaking down gender norms and working towards gender justice with an intersectional lens.

Join us to:

  • Learn gender terminology and basic concepts
  • Understand the concept of "intersectionality"
  • Share key findings around race and gender
  • Learn how to apply a gender justice lens to your philanthropic practice


Juan Gomez, CoFounder and Director, Motivating Individual Leadership for Public Advancement

Juan Gomez of the Tap Pilam, Coahuiltecan Nation is a movement comrade, surf brotha, and barrio scholar. He is the Co-Founder and Director of Motivating Individual Leadership for Public Advancement (MILPA). His work is based on integrating cultural healing into racial justice frameworks that build next generation leadership, and infrastructure. Additionally he routinely provides strategic consulting to other initiatives, where he co-designs healing-informed capacity building, strategic design, and fund development efforts. Juan gained valuable experience by serving as a health equity fellow with The California Endowment working on Boys and Men of Color. Through MILPA, Juan continues to support youth and young adults through Rites of Passage programming that promotes cultural healing, civic engagement and efforts to end the school to prison pipeline. Mr. Gomez was raised by his grandparents Amelia and Ampelio in Watsonville, CA.

Emma Mayerson, Executive Director, Alliance for Girls

Emma Mayerson is the Founding Executive Director of Alliance for Girls (AFG). Under Ms. Mayerson’s leadership AFG has become the nation’s largest alliance of girls’ organizations, with a mission to mobilize girls’ advocates and educators to address barriers facing girls, create conditions for their success, and advance systemic change to achieve equity.

Prior to AFG, Mayerson was a community organizer for the Domestic Workers Bill of Rights, and worked in development for the Jewish Community Federation of San Francisco and the Women’s Foundation of California. She has served, and currently serves, on several nonprofit boards including Bend the Arc: A Jewish Partnership for Justice, the Jewish Community Federation of San Francisco, ProjectGlimmer, Shelectricity, and the Oakland Unified School District African American Female Excellence Initiative.

Mayerson is a recipient of Oasis for Girls’ Spark Award for Visionary Leadership, the National Council on Jewish Women’s Outstanding Advocate for Social Change Award, the Delilah Beasley Award, Love Never Fail’s Advocacy for At-Risk Girls Award and the Office of Juvenile Justice and Delinquency Prevention’s National Girls Initiative Innovation Award. She has also received honors in recognition of her leadership from the San Francisco Commission on the Status of Women and Equal Rights Advocates. Mayerson is currently a Women Leaders for the World fellow. Her work has been featured on CBS Channel 4 News, ABC 7 News, KCBS, the Oakland Post, Telemundo and NPR’s All Things Considered.

Bia Viera, Chief Strategist, Programs, Women’s Foundation of California

Bia Vieira brings more than 20 years of leadership experience ranging from the philanthropic to the nonprofit sectors in gender, racial, economic justice and immigrant rights issues with a variety of constituencies.  She has held leadership positions in a number of philanthropic organizations and affinity groups leading program approaches that include policy, campaigns, research, evaluation, and capacity building. Before joining the Foundation in 2018, Bia was the California Director for Grantmakers Concerned with Immigrants and Refugees, where she developed and supported coordinated responses to anti-immigrant and refugee policies. Prior to that, Bia was the Vice President of Philanthropic Services for the Philadelphia Foundation where she developed the Foundation’s equity and social justice strategy and provided leadership on growing the Foundation’s asset base through fundraising and developing initiatives for donors to invest in and support the Foundation. Through her consulting practice, Bia led numerous projects including a grantmaking impact evaluation for the Horizons Foundation; a research study for the Global Philanthropy Project on funding mechanisms for African, Latin American, and Asian, LGBTI communities in the Global South and East; and providing technical assistance for trans-Latinx led organizations for AIDS United. Originally from Brazil, Bia is a longtime activist in women’s, LGBTQI, Latino, and arts and culture issues. She holds a Bachelor of Arts Degree in Spanish and Anthropology and a Masters Degree in Literature and Linguistics, both from Temple University. She completed the Nonprofit Executive Leadership Institute at Bryn Mawr College Graduate School of Social Research as well as a National Endowment for the Humanities Fellowship at Columbia University. In addition to English, Bias is also fluent in Spanish and Portuguese.

Riki Wilchins, Executive Director, TrueChild

TrueChild is a network of researchers and experts devoted to helping improve life outcomes among at-risk youth by reconnecting race, class, and gender. Riki has trained agencies like the White House, CDC, Office on Women’s Health, and Office of Adolescent Health as well as funder networks like ABFE, Change Philanthropy, HIP, WFN, and Women Moving Millions. Her writing on gender norms and philanthropy has been published by the Council on Foundations, GrantCraft, GuideStar, and NCRP. Riki’s work has been profiled in The New York Times. TIME selected her one of its "100 Civic Innovators for the 21st Century." The author of six books on gender theory and politics, Riki’s newest book for funders ad nonprofits is titled, “Gender Norms & Intersectionality: Connecting Race, Class and Gender.”

Target Audience

This event, open to members and nonmembers, is designed for grantmakers and funders interested in gender issues and justice. 

Additional Details

Parking: Free parking is available under the building. As you enter the driveway from El Camino Real, the garage entrance is to the left of the building, marked by yellow posts. Turn right into the main garage entrance.

SVCF has eight visitor parking places on Level A, located immediately to the left of the main garage entrance. You may also park in any parking space painted green or white. Please do not park in the red parking spaces; your car could be towed. Take the elevators to the third floor, Suite 300, and check in with the front desk.

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