How do we create messages that build public understanding, engagement, and action? Join the Peninsula Philanthropy Network, as Moira O’Neil from the FrameWorks Institute defines what framing is and the importance of it. FrameWorks designs, conducts, and publishes multi-method, multi-disciplinary communications research to empirically identify the most effective ways of reframing social and scientific topics.
Join us to:
- Learn about strategies in framing and how research can be utilized to create more compelling stories.
Moira O'Neil, Director of Interpretation, FrameWorks Institute
Moira O'Neil is a senior researcher and Director of Interpretation at the FrameWorks Institute. In this role, she works with an interdisciplinary team employing a range of research methods to further public understanding of social issues. She is also involved in efforts to diffuse the organization’s evidence-based reframing recommendations throughout the nonprofit sector. Since joining FrameWorks in 2009, she has worked on research projects designed to reframe such pressing issues as criminal justice reform, immigration, early childhood development, addiction, environmental health, education, public health and climate change. Prior to joining FrameWorks, Moira worked for the Appearance Assistance Program of the Vera Institute of Justice, which developed alternatives to detention for immigrants in removal proceedings. Moira is trained as a sociologist, earning her master’s and doctoral degrees from the University of California, Santa Barbara.